JCA

Our unique partnership with JCA | London Fashion Academy

What does Saïd Business School and Professor Jimmy Choo OBE’s London-based fashion academy have in common? Innovation, entrepreneurship, excellence, impact. Just four of the many reasons why his school of talent was the perfect fit for ours.

We invited the fashion academy’s young designers to reimagine and redesign our uniforms and some of our merchandise. The bold and sleek winning pattern, designed by Niamh Nolan, was judged by representatives from all our departments and can now be enjoyed by you too.